2 posts tagged with "growth"

As an engineer I like to talk about the features of a product. I talk about the product’s implementation and how it was built. I get excited about the internal workings. I have spent days of my life working on features that were never used. I operated under a mental framework that users came from outside and were external to the product. I was concerned with building the product. The users would be there when I was done. So I spent most of my time heads down writing code.

As a repeat founder I get the question from entrepreneurs and others: "how do you get your first users?"

For me, this is actually the easiest stage. I think of acquiring and growing a group of users differently based on the scale of the existing user base. There is a great book that talks about going 0 to 1 (https://en.wikipedia.org/wiki/Zero\_to\_One). What I mean here is how to go from 0 users to 1 user.